Created by parents,
for families.
We started Harry & Rosie because we couldn't find what we were looking for. So we made it ourselves — and then we made a lot more.
A question that
started everything.
When Harry was born, it was Aneta who started looking for the kind of baby products we'd grown up with in Europe — soft muslin wraps, gentle skincare, things made to actually last. We couldn't find them here, not at a price that made sense anyway.
So we sourced them ourselves. Muslin wraps, baby wash, soft skincare — things we'd already tested on our own kid, brought to Australia because we figured other parents probably wanted them too.
Then Harry started eating solids, and the same problem showed up at the dinner table. Every meal planner I found was either American, overly complicated, or built for one age group. Nothing that worked for a toddler and two hungry adults from the same pot.
So we built that too. That's pretty much the whole story — we kept finding gaps, and we kept filling them. That's Harry & Rosie.
The things we won't
compromise on.
These aren't brand values written by a marketing team. They're the things we actually argue about at the kitchen table.
European standards,
Australian hearts.
If it wouldn't pass our own test as parents, it doesn't ship. No shortcuts, no compromises on the things that touch your baby.
Built around
real family life.
Every product is designed around real family life — busy, messy, wonderful, and wildly unpredictable. Not around what looks good in a photoshoot.
Pretty is good.
Useful is essential.
If it doesn't solve a real problem, we don't make it. We have too much respect for your time and your kitchen bench.
Made here,
for here.
Based in Margaret River, WA. We understand what Australian families actually need — because we are one. Not an imported idea of what parenting looks like.
We don't guess
with your baby's health.
Our First Solids Planner follows ASCIA guidelines. Our recipes are nutritionist-reviewed. Opinion has its place — just not here.
Rosie reminds us
not to take it all too seriously.
Our cat, Rosie, demands only the finest everything and reminds us daily that even quality control should come with the occasional nap.
The faces behind
the brand.
Yes, the brand really is named after our kids. Yes, one of them is a cat.
Tom
Founder & Product LeadBuilds the apps, sources the products, and answers emails at midnight. Runs on coffee and the occasional win at the dinner table.
Aneta
Co-Founder & CreativeBrings the aesthetic, the attention to detail, and the sensible voice in the room when Tom wants to add another feature to the app.
Harry
Chief Taste TesterThe namesake and the most honest critic we have. If Harry eats it, it goes in the meal planner. If he doesn't, it doesn't.
Rosie
Quality Control & CatRosie demands only the finest everything and reminds us that comfort and quality are non-negotiable. She is not available for comment.
How we got
to where we are.
We didn't launch with a full product range. We started with one thing, got it right, then kept going.
Premium Muslin Wraps
It started here. OEKO-TEX certified, 100% organic cotton, woven in Portugal. The wraps Australian parents had been asking for but couldn't find. Soft, durable, 120×120cm — and they actually get softer with every wash.
Baby Bath & Skincare
Gentle baby wash and hydrating lotion formulated for sensitive newborn skin. pH-balanced, tear-free, and free from the ingredients you'd want to avoid. Because bath time should be the easy part of the day.
First Solids Planner
Starting solids is one of the most stressful parts of early parenting. We built an ASCIA-aligned allergen introduction planner to take the guesswork out of it. A clear schedule, personalised to your baby, from 4–6 months.
Toddler & Family Meal Planner
450+ recipes that work for toddlers and grown-ups from the same pot. Monthly meal plans, allergen filters, household scaling, and an AI assistant. Australia's only meal planner built specifically for families with young kids.
We're not a brand.
We're a family.
We're not here to sell you things you don't need. We built Harry & Rosie because we couldn't find what we were looking for ourselves — good quality baby products in Australia, and a practical way to feed a toddler and a family from the same meal without cooking twice.
Every product solves a real problem that we've personally had. That's what makes Harry & Rosie different — not the packaging, not the marketing, just the fact that it actually works for real families in the real world.
This isn't a faceless brand run from a warehouse. It's Tom and Aneta, in Margaret River, Western Australia, genuinely trying to make your life a bit easier.
Come see what we've
been building.
Browse the full range or start a free 10-day trial on the Toddler Meal Planner — no credit card needed.